The true beauty of the new COOLPIX 5400 is found in its world-renowned Nikkor optics, and its carefully selected suite of advanced photographic functions, features and capabilities. The COOLPIX 5400 has been designed to help you capture all of the images you see around you, and those you've yet to imagine - faithfully, in brilliant color and striking clarity and detail. Grab a COOLPIX 5400 and prepare yourself for the photographic experience of a lifetime.